At 77ef, the privacy and security of your personal information is something we take seriously. This Privacy Policy explains what data we collect, why we collect it, how it is used, who it may be shared with, and what rights you have as a registered user of the 77ef platform.
Six core principles that guide every data decision we make at 77ef
All personal data held by 77ef is stored using industry-standard AES-256 encryption at rest. Sensitive fields such as payment details and identity documents are additionally protected with layered access controls accessible only to authorised personnel.
77ef does not sell, rent, or trade your personal information to third-party marketers or data brokers. Your data is used exclusively for the purposes described in this Privacy Policy and in connection with the services you have requested.
We collect only the minimum personal data necessary to operate the 77ef platform, verify your identity, process transactions, and comply with our regulatory obligations. We do not collect data speculatively or for undisclosed purposes.
Registered 77ef users have the right to access, correct, port, and in certain circumstances request deletion of their personal data. All such requests are handled within a reasonable timeframe and in accordance with applicable data protection law.
All data transmitted between your browser or device and the 77ef platform is protected by TLS 1.2 or higher encryption. We do not transmit personal data over unencrypted channels under any circumstances.
77ef's data practices are designed to comply with applicable international data protection standards as required under our operating licence. We maintain a data processing register and conduct regular internal reviews of our privacy practices.
1.1 77ef is an online sports betting and casino platform accessible at 77ef.bet, operated by a licensed gaming entity under an international gaming licence. The platform is designed to serve English-speaking users in Pakistan and is available in accordance with our licensing obligations.
1.2 For the purposes of this Privacy Policy, 77ef acts as the data controller in respect of personal data collected from users of the platform. This means 77ef determines the purposes and means of processing your personal data.
1.3 All data protection enquiries, access requests, and complaints should be directed to our support team at: [email protected]. Please use the subject line "Privacy – Data Enquiry" to ensure your message is routed to the appropriate team.
2.1 77ef collects personal data in several categories depending on how you interact with the platform. The table below provides a structured overview of the categories of data we may hold about you:
| Data Category | Examples | Collected At |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC / passport number, nationality | Registration & KYC verification |
| Contact Data | Email address, mobile number, residential address (city, province) | Registration & account updates |
| Financial Data | JazzCash / EasyPaisa account references, HBL / UBL / Meezan Bank details, transaction history | Deposit & withdrawal processing |
| Technical Data | IP address, browser type, device ID, operating system, session timestamps | Platform access & login events |
| Usage Data | Pages visited, games played, wagers placed, betting history, session duration | Ongoing platform use |
| Communication Data | Support chat transcripts, email correspondence, complaint records | Customer support interactions |
| Marketing Preferences | Opt-in / opt-out status for promotional communications, preferred contact channel | Registration & account settings |
2.2 77ef does not intentionally collect special categories of personal data (such as health, biometric, or political data) unless specifically required to fulfil a legal obligation, for example in the context of a self-exclusion request relating to problem gambling.
3.1 Directly from you. The majority of personal data held by 77ef is provided directly by you when you register an account, complete KYC verification, make a deposit or withdrawal, contact customer support, or update your account settings.
3.2 Automatically via the platform. When you access 77ef, certain technical and usage data is collected automatically through server logs, cookies, and similar tracking technologies. This data collection is necessary for the platform to function securely and to detect fraud or abuse.
3.3 From third-party verification providers. 77ef may receive identity and address verification data from licensed KYC and AML service providers as part of our regulatory compliance obligations. This data is used solely for verification purposes.
3.4 From payment processors. When you make a transaction using JazzCash, EasyPaisa, Raast, 1LINK, HBL, UBL, Meezan Bank, or GrabPay, the relevant payment processor may share transaction confirmation data with 77ef to reconcile your account balance.
4.1 77ef uses personal data for the following specific purposes:
5.1 77ef processes personal data only where a valid legal basis exists. The primary legal bases we rely upon are as follows:
6.1 77ef does not sell or rent personal data to third parties for commercial purposes. We may disclose personal data to the following categories of recipients for the purposes described in this Privacy Policy:
6.2 All third-party recipients of personal data are contractually required to process that data only for the specified purpose, to maintain appropriate security standards, and to comply with applicable data protection law.
7.1 77ef uses cookies and similar tracking technologies (including local storage and session tokens) on the platform. These technologies serve the following functions:
7.2 You can manage your cookie preferences through your browser settings at any time. Please note that disabling essential cookies will impair the functionality of the 77ef platform. Your marketing cookie preferences can also be updated through your account settings panel.
8.1 77ef retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to minimum retention periods required by applicable law and our operating licence.
8.2 Account data (identity, contact, financial, and transaction records) is retained for a minimum of five (5) years from the date of account closure, in order to comply with AML, KYC, and responsible gaming record-keeping obligations.
8.3 Communication data such as support chat transcripts and email records is retained for a minimum of two (2) years from the date of the interaction, to enable dispute resolution and quality assurance.
8.4 Technical and usage data collected via server logs is generally retained for ninety (90) days in identifiable form, after which it is either deleted or anonymised for analytical purposes.
8.5 Where you have requested self-exclusion, 77ef retains a record of that request and the associated account data for the duration of the self-exclusion period and for a further five (5) years thereafter, to prevent inadvertent re-registration during the exclusion period.
8.6 Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with our internal data destruction policy.
9.1 The 77ef platform may be operated from, or may use infrastructure located in, jurisdictions outside of Pakistan. As a result, your personal data may be transferred to and stored in countries other than your country of residence.
9.2 Where personal data is transferred internationally, 77ef ensures that adequate safeguards are in place to protect the data. Such safeguards may include contractual clauses approved under applicable data protection frameworks, or reliance on jurisdictions that have been assessed as providing an adequate level of data protection.
9.3 By registering an account on the 77ef platform, you acknowledge that your data may be processed in jurisdictions outside Pakistan as described in this section.
10.1 Subject to applicable law and our regulatory obligations, registered 77ef users have the following rights in respect of their personal data:
10.2 To exercise any of the above rights, please contact 77ef via [email protected] with the subject line "Data Rights Request". We may need to verify your identity before processing your request.
11.1 The 77ef platform is strictly for individuals aged 21 years and above. We do not knowingly collect personal data from anyone under the age of 21. If you are under 21, you must not register an account or attempt to use any services offered on the 77ef platform.
11.2 If 77ef becomes aware that personal data has been collected from a person under the age of 21 without appropriate parental or guardian consent, we will take immediate steps to delete that data and close the associated account.
11.3 If you have reason to believe that a minor has registered an account or is using the 77ef platform, please contact our support team immediately at [email protected]. We treat reports of underage access with the utmost seriousness and will act swiftly on any verified report.
12.1 77ef implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Key measures include:
12.2 While 77ef takes all reasonable steps to protect your data, no online platform can guarantee absolute security. Users are responsible for maintaining the confidentiality of their own account credentials and for notifying 77ef immediately if they suspect unauthorised access to their account.
13.1 The 77ef platform may occasionally contain references to third-party services such as payment providers. 77ef is not responsible for the privacy practices or content of any third-party website or service. Users who access third-party platforms do so at their own discretion and should review the privacy policies of those platforms independently.
13.2 The inclusion of any reference to a third-party service does not constitute an endorsement by 77ef of that service or its data practices.
14.1 77ef reserves the right to update or amend this Privacy Policy at any time. When material changes are made, the updated policy will be published on this page with a revised Effective Date. Where a change significantly affects how we process your personal data, we will notify registered users via email at least seven (7) days prior to the change taking effect.
14.2 Your continued use of the 77ef platform following the publication of an updated Privacy Policy constitutes your acknowledgment of the revised terms. If you do not accept the updated policy, you should cease using the platform and may request account closure by contacting our support team.
14.3 We recommend reviewing this Privacy Policy periodically to stay informed of how 77ef is protecting your information. The effective date at the top of this page always reflects when the policy was last updated.
15.1 If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77ef processes your personal data, please contact us using the details below:
15.2 If you are not satisfied with our response to a privacy complaint, you may have the right to lodge a complaint with the relevant supervisory authority in the jurisdiction applicable to your circumstances.
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